Monday, January 28, 2008

Toy OTD: McDonald's Happy Meal Premium: Chibi-Style Jack Sparrow

It's interesting how fast-food premiums can manifest themselves. Of course, it's not at all surprising that the Pirates of the Caribbean films had tie-in items; but it is intriguing to see how the toys themselves sort out.

One idea that one would think was a 'gimme' would be to make Jack Sparrow action figures to sail the Happy Meal armada throughout America. If you'll forgive the oversimplification, a Jack action figure for the boys; and a cutesy Elizabeth Swan doll for the girls.

The surprise, then, is that the only Jack Sparrow toy in the line is a cute, Hello-Kitty-style plush doll. It's not as blatantly made for girls as many McDonald's toys, but it's not blatantly for boys, either. I realize that Cap'n Jack has a lot of appeal for young (and not-so-young) ladies, but it's unusual for Happy Meal toys to be (relatively) genderless.

All that aside, it's just a nice little toy. The design is really appealing, and it's a great simplification of the character (though the likeness to Depp has pretty much evaporated). I'm sure it's not the most durable item, but it seems solidly constructed for a free premium.

I suppose it's really not fair to expect stand-alone support from a free plush, but the biggest minus is that it can't stand up (and I don't think doll stands come that small). The only other fault is that there isn't a corresponding Elizabeth, Will Turner, or Barbossa toy. I would've loved to have seen how those characters would've been designed!

Even though this line of toys is long sold out, this toy isn't terribly hard to find. You can buy one on eBay (along with four other toys from different promotions) right now for $3.99 + 5.00 shipping. Good luck!

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5 Comments:

Blogger Pat Lewis said...

Hey Jeff, you do know those were designed by UGLYDOLL designers David Horvath and Sun-Min Kim, right? As I recall, there was a really cool-looking skeleton one as part of the set. Curse me (ha!) for not getting these when they were originally released!

7:23 AM  
Blogger Pat Lewis said...

Scratch that--I (along with Giant Robot Magazine) was fooled! It's just a knock-off of their style:

http://pdibookstore.blogspot.com/2006/08/mcds-toy-worth-picking-upbut-now-you.html#links

7:32 AM  
Blogger Jeff Pidgeon said...

you do know those were designed by UGLYDOLL designers David Horvath and Sun-Min Kim, right?

I (along with Giant Robot Magazine) was fooled! It's just a knock-off of their style

It's not as good as their usual work, but I totally bought the story anyway (factoring in the approval process).

Thanks for the correction!

9:08 PM  
Blogger Tom Dougherty said...

There is a skeleton pirate from that same collection, also very appealing.

9:00 AM  
Blogger Jeff Pidgeon said...

Yup - I have that one somewhere, too!

8:03 PM  

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