Toy OTD: Colgate Soaky Toys: The Chipmunks - Alvin, Simon, Theodore (1964)
I'd like to hope that most viewers of the latest Alvin & The Chipmunks movie know that it's based on a series of hit novelty records (and a popular animated cartoon) from the sixties. Being a successful pop culture property, the Chipmunks naturally spawned a slew of merchandise and product endorsements.A popular item at the time was a "Soaky" - a bath soap bottle shaped like a cartoon character. The idea was that children could play with the bottle while bathing, and keep it well after the soap was all used up. It's a simple but effective idea... the brand itself is long gone, but the concept has lasted forty years past the original toy! Naturally, Alvin and the gang were perfect candidates for "Soaky" immortality.
A big part of the "Soaky Secret" is that they're very cheap to make - some plastic, a couple of paint passes, and a touch of cardboard for packaging. Still, there was some thought (and taste) put into designing them.
The sculpts - taking into consideration that all of them needed to conform to the same basic bottle - are quite good. The head pieces (which cover the actual screw-on bottle cap) are pretty appealing interpretations of the very 2-D designs. Like many of the other Soakys, extra props are sometimes added in when the source character is too short to fit the bottle shape. Here, you can see the sculptor(s) added a stack of books for Alvin and a small pedestal for Theodore to help preserve the idea that the Chipmunks are different heights. The props themselves seem a little arbitrary, but they get points for preserving the designs. In light of this, it's a little odd that letters were added to Simon and Theodore's sweaters, since they're not on the source artwork. At least it's duplicating an existing motif rather than adding something that isn't part of any of their costumes - and it unifies the group, too.As these bottles are intended for tub play (not to mention cost factors), the paint work is pretty minimal - just two passes per character. The manufacturers and designers wisely used the bottle plastic to add a third color to their palette. Casting the head in a different color of plastic sometimes added a fourth, as you can see with Alvin. While there are some less than intuitive paint choices - Simon's glasses and face detail could have been black like Alvin's, and Theodore's sweater is left white rather than painting it a more accurate blue - overall the colors are sharp and appealing.
(It also appears that the paint and plastic colors varied depending on what the manufacturers had on hand - check out John K.'s variants here. Alvin even had a bottle-cap-style cap at one point!)
Since Soakys have to stand upright by definition, there aren't any balance issues here. Because they're containers first and toys second, articulation is a moot point too. Think of them as being closer to a rubber squeak toy than an action figure.
Soaky packaging is also pretty minimal - a simple cardboard box covering the base. This took care of branding without having to add much to the toy itself. Interestingly, the designers didn't brand the characters themselves, as is done so often today. The boxes could also be changed easily, depending on what function/decoration they might need to do, as in the case of this Santa Claus Soaky. It's got a built-in gift tag!Soakys were very popular and made in huge quantities. As with many other collectibles, some characters are rarer (and more expensive to buy) than others. Fortunately, the Chipmunk gang isn't particularly rare. Alvin can range anywhere from $6.99 to $34.99 + shipping. Simon costs anywhere between $20 and $36 + shipping. Theodore's range hovers right around $24 - $25 + shipping. Feel free to be picky, as there's plenty of them for sale out there. Happy hunting!
Chipmunk Fun Facts: Did you know that Alvin, Simon and Theodore were named after Liberty Records (their first label) executives? Did you also know that they started out as puppets on the Ed Sullivan Show? I didn't!Labels: 50s music, 60s television, colgate, dave seville, pop music, ross bagdasarian, shampoo bottle, soaky, toy of the day, toy OTD











