Friday, December 14, 2007

PCs Piss Off Santa Claus

Here's a cute new stop-motion Apple spot, with characters designed by Shane Prigmore and directed by Drew Lightfoot. I love the fact that there's so many Rankin-Bass nerds out there eager to make this stuff!

I hope Apple makes dolls of these characters - especially the PC guy. Wouldn't that be the best - making money from merchandising your dig at the competition? Come to think of it, though, I guess South Park does that every week!

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Saturday, February 24, 2007

Apple, Cisco Come To Terms

NY TIMES: Settlement Lets Apple Use ‘iPhone’
By BRAD STONE
Published: February 22, 2007

SAN FRANCISCO, Feb. 21 — Apple and Cisco Systems have decided that a name is not worth fighting over.

On Wednesday, the companies settled their dispute over the iPhone trademark. Six weeks ago, Cisco filed a lawsuit in federal court in San Francisco over Apple’s planned use of the name for its much anticipated multimedia device, which combines the features of a mobile phone, an iPod and a BlackBerry.

Cisco claimed that it had owned the trademark since 2000 and was using it for a line of Internet-connected phones.

Wednesday night, in a short, ambiguously worded statement, the companies said they would dismiss all legal action against each other regarding the trademark and that Apple could use the name for its device, which it plans to start selling in June.

In addition, the companies said they would explore ways to make their identically named iPhone products work together “in the areas of security and consumer and enterprise communication.”

Representatives for Apple and Cisco said other terms of the deal would remain confidential. It is not known if Apple made a cash payment to Cisco, but intellectual property lawyers say some sort of payment is typical in these cases. It is also unclear whether Cisco had sold Apple the name iPhone outright and had then secured permission to use it itself.

But the deal appears to give a partial victory to both sides. Apple can begin selling its phone with the name that its strong-willed chief executive, Steven P. Jobs, seemed to prefer.

Cisco can also continue to use the name, and with the promise of interoperability, it might have some of the hype and magic surrounding Apple’s products rub off on its own less prominent offerings.

Hostilities broke out between the two companies last month, when Mr. Jobs announced the music phone at the annual Macworld convention in San Francisco.

Cisco, the networking company based in San Jose, Calif., was using the name to sell phones that can plug into a PC or connect with a wireless hot spot and make free calls over the Internet.

The two companies negotiated intensely over the trademark in early January. Executives had planned to make announcements concurrently at the Consumer Electronics Show in Las Vegas and at Macworld, proclaiming the links between their iPhone products.

After talks broke down and Mr. Jobs announced his iPhone anyway, Cisco filed a lawsuit, saying that Apple’s use of the iPhone name constituted a “willful and malicious” violation of Cisco’s intellectual property. In response, Apple called the lawsuit “silly” and noted publicly that several companies besides Cisco were using the iPhone name.

Cisco’s lawsuit described covert Apple attempts to obtain the rights to the iPhone name. In September 2006, a corporation calling itself Ocean Telecom Services filed an application for the trademark based on earlier filings in Trinidad and Tobago. In its complaint, Cisco asserted that Apple was behind the efforts.

But while they flung legal accusations at each other, both companies faced significant pressure to settle. Apple’s iPhone will be released in June and will be available to customers of the AT&T wireless network, which was formerly known as Cingular Wireless. If Apple had failed to settle with Cisco and subsequently lost the battle in court, it could have been liable for financial penalties for each unit that it sold.

But Cisco also faced a strong incentive to reach a deal.

“Cisco had to provide access to the trademark to Apple if it wanted to achieve the highest value for the name. There was no potential second buyer who would have equaled Apple’s desire for the iPhone mark,” said Alan Fisch, an intellectual-property lawyer at Kaye Scholer in Washington.

He added that Cisco also faced the reality that consumers associated the name more with Apple.

“The iPhone name has been informally synonymous with an anticipated Apple phone for years prior to the product’s formal announcement,” he said.

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Monday, February 05, 2007

The Long And Litigious Road

VARIETY: Apple, Beatles resolve dispute
Trademark battle comes to an end
By PHIL GALLO
Posted: Mon., Feb. 5, 2007, 9:00am PT

After nearly two decades of discord, the Beatles and Apple computers are singing the same song: "We Can Work It Out."

Apple Corps, the record company the Beatles founded in 1968, and Apple, the Cupertino computer company, reached an accord that gives the latter ownership of the name and the apple logo.

Apple will license certain trademarks back to Apple Corps. Financial terms were not disclosed.

Deal naturally opens the door to make Beatles music -- the holy grail of pop -- available via Apple's online iTunes store. While members of the Beatles have OK'd the sale of solo work, the Beatles catalog has remained offline.

Apple CEO Steve Jobs said in a statement, "It has been painful being at odds with (the Beatles) over these trademarks." The resolution, he said, "should remove the potential of further disagreements."

Jobs had stirred the pot regarding a resolution to the conflict when he used the Beatles' "Sgt. Pepper" album cover and played "Lovely Rita" during the launch of the iPhone.

Now, Beatles fans worldwide may well read further into Jobs statement "Let the downloading begin."

But the Fab Four decisionmakers -- Paul McCartney; Ringo Starr; Yoko Ono, the widow of John Lennon; and the estate of George Harrison -- have been notoriously gun-shy about embracing new technology.

When compact discs were introduced to replace vinyl records, the Beatles were slow to come to the table. EMI, which releases the Beatles recordings, issued the British editions of the albums in blocks beginning in 1987, standardizing the catalog. In 2004, Capitol issued the first four American releases as a box set; last year, it issued the second block of four.

Since the band's breakup in 1970, there have been only about 20 Beatles releases of their recordings from the 1960s; by contrast, RCA and BMG have released more than 200 Elvis Presley packages since his death in 1977.

Evidence of the Beatles' extraordinary power at retail: In 2000, the hits compilation 'Beatles 1" performed so well that it was credited with salvaging the year from disaster.

Agreement replaces a 1991 pact between the two companies and puts an end to the trademark lawsuit Apple Corps filed against Apple in 2003 in London.

The two have had a tenuous relationship over the use of the apple logo in relationship to music commerce.

Apple Corps filed the suit, claiming the Apple iTunes store violated the 1991 deal. A court in London ruled in favor of Apple in May, and Apple Corps' appeal was scheduled to be heard later this month.

During the trial, Apple Corps manager Neil Aspinall disclosed that the catalog was being remastered.

In a statement issued Monday, he said, "The years ahead are going to be very exciting times for us. We ... look forward to many years of peaceful cooperation with (Apple)."

Apple's stock price closed Monday at $83.80, down 81¢.

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