Toy OTD: Mattel DJ Rockin' Ride (2008)
There's another great line of Cars toys to collect, though I don't think many people do. I understand swearing off from them - these large, talking versions are real space gobblers and much more expensive than the standard diecasts. Plus, well, they're not diecast, which I'm sure is a deal-breaker for the majority of Cars collectors. Still, these are super-cool toys, especially when you get into the secondary characters!DJ is a particularly good character for this format. He's a smaller vehicle, so he scales up well without becoming unmanageable. The big line's also good for tucking in plenty of nifty features!
Since DJ is a musical character in Cars, Mattel made the toy musical, too. As with all of the Mattel items, DJ is spot-on model - but they've integrated his play functions very nicely as well! You can choose between a variety of short beat-box loops that are triggered when you roll him across the floor. The beat selector is right were it should be - the huge knob in the middle of DJ's sound system. Nice!
There's some great lighting effects, too - undercarriage 'neon' and a glowing rear spoiler. The designers built part of the foil out of translucent plastic to make it look even cooler. The eyes move back and forth (I can't remember if the eyelids do) as DJ is pushed along. It's really neat in low light!
There's some speech clips as well, but I think it's just a couple of phrases. I don't think they're film-specific, but it's not a big minus for me.
The packaging is the half-box style that's currently common with these larger toys. Big points, though, go to Mattel for designing a special key-type pair of mounts to hold the toy in place. Rather than struggle with dozens of tough-to-cut, spun-a-million-times wire twist-ties, the key-mounts simply turn and unlock. Very cool!
This hasn't been out for all that long, and in general the larger toys are much easier to find than their diecast counterparts. You can get one for $14.99 + shipping at shop.com. Have fun!
Labels: 00s disney, 00s toy, blue car, blue toy, cars, cars movie, disney, dj, mattel, pixar, plastic car, plastic toy, rockin' ride, toy, toy of the day, toy OTD

