Toy OTD: Electric Tiki Teeny Weeny Mini-Maquette: Mighty Mouse (2003)
Electric Tiki just keeps those great pop-culture figurines coming! This is another spiffy one displaying the standard pluses and minuses of the company's products.
On the plus side, the character sculpt and posing really maintain the spirit of the cartoon! He's still got that oddly soft look. The only detail that I miss are the eyelashes - for some reason I associate them with Terrytoons denizens. They really stuck out to me on their characters, even though (as a design element) they were probably pretty common in that era.The paint work is quite strong, right down to the airbrushed cheeks. Metallics and gloss paint are used sparingly, accenting details (like the eyes and nose) nicely.
The base is oddly industrial-looking, since most of the shorts were set in rural (or simple urban) environments. Still, it feels fine for the period.
The biggest minus - for me, it's a personal bugaboo - is the logo. As I've said so often before, I know who the character is (that's why I'm buying it), and I seldom like branding on my merchandise. Additionally, I think the logo could've been executed in a way to support the retro styling a little more.
The packaging is of a piece with most Electric Tiki boxes - it's got shelf presence, but the overall impact is a bit busy, swarming with text, logos and stills. I consider packaging design to be frosting (most of the time, I recycle all of it, since space is an issue), but I think there's a missed opportunity here to let the design reflect the old-school styling of the maquette. Minor in the big scheme of things, really.This version of of Mighty Mouse is long sold out, and was popular enough to merit the production of another maquette of the character a little later on. I prefer the first version myself, but even the second statue is getting tougher to find. I can't find the first figurine for sale online at all right now, so you know what that means... eBay favorite search ahoy! Good luck...
Labels: electric tiki, mighty mouse, old school, retro, toy of the day, toy OTD


