VARIETY: He-Man returns to big screenJoel Silver teams with WB for adaptation
By MICHAEL FLEMING
Warner Bros. and producer Joel Silver are working with Mattel to turn "He-Man and the Masters of the Universe" into a live-action film.
Justin Marks is set to write the script. Silver will produce.
Deal, which is contingent on Mattel formally approving an outline for the project, is another example of Hollywood culling a 1980s-era pop-culture touchstone in the hopes of seeding a tentpole pic. The sale comes just a few weeks before the July preem of DreamWorks' Michael Bay-directed "Transformers," which began as an '80s animated series and toy line.
He-Man was born as a Mattel action figure, and the toymaker created an animated series in hopes of selling dolls. The series became a cult favorite, spawning the 1987 pic "Masters of the Universe."
The new rendition was pitched to the studio and Mattel as a classic good vs. evil battle, using the kind of visual effects strategy employed in "300." A warrior is touted as the last hope of a magical land called Eternia, which is being ravaged by technology and a despotic ruler named Skeletor.
Many of the characters in the universe will be informed by the four different cartoon series done since the 1980s.
The story was hatched by Marks and Neil Ellice, the latter of whom will co-produce. Silver Pictures, which is turning the Japanese animated series "Speed Racer" into a live-action film with Larry and Andy Wachowski directing, sparked to the potential. Silver Pictures exec Navid McIlhargey brought it in and will be involved in a producing capacity.
The viability of the "He-Man" universe is evidenced by the traffic that has occurred since rumors of a screen resurrection hit the Internet. Contrary to Web rumor, the lead role has not yet been cast.
WMA-repped Marks is writing a number of scripts, including "One Free Murder," for producer Kevin Misher. In the fantasy-franchise realm, he's turning the animated series "Voltron" into a live-action film for producer Mark Gordon; he's developing a screen version of the vidgame "Street Fighter" for Hyde Park; and he's scripting a feature for Warners based on the DC Comics character the Green Arrow.
Labels: 80s toy, he man, joel silver, justin marks, master of the universe, remake, toy to movie, warner brothers