Sunday, July 20, 2008

Barbie's Best Accessory: Bright Pink Lawyers

Matty Mattel may pick up quite an entourage soon:

"In the battle
of the doll makers, the house that Barbie built won a sweeping court victory Thursday, accessories and all.

A federal jury found that a Mattel Inc. designer created the lucrative Bratz doll concept while he worked at Mattel under an exclusivity contract.

It was a scathing defeat for MGA Entertainment Inc., which introduced the dolls -- known for big heads, pouty lips and bare-midriff outfits -- in 2001."

To read the rest of David Colker's LA Times article, click here.

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Thursday, July 17, 2008

Barbie Takes Bratz To Court

Apparently, the originator of the wildly successful Bratz doll line was still under contract with Mattel when Barbie's controversial rival was created. Naturally, with so much at stake, the claim is going to court:

"The tiny, fake fur was flying as the Barbie-Bratz court battle wrapped up Thursday, with toy industry giant Mattel Inc. and upstart MGA Entertainment Inc. both claiming ownership of the hugely successful Bratz line of dolls.

MGA, which seven years ago debuted the saucy Bratz doll, has maintained from the May 27 start of the trial that Mattel was trying to unfairly stomp out competition to its faltering Barbie empire.

"For 40 years Barbie was the only doll in town," Tom Nolan, lawyer for Van Nuys-based MGA, said in his closing argument. "And then Bratz came in and knocked her off her pedestal."

Mattel, headquartered in El Segundo, sued in 2004, claiming that Bratz -- known for hip-hugging outfits and bare midriffs that have given some parents fits -- were secretly created by one of its own Barbie designers, Carter Bryant, even though he had an exclusivity contract with the company."

Read the rest of David Colker's LA Times article here.

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