Tuesday, August 04, 2009

Great New Weird Al Video!

JibJab and Weird Al... two great tastes that taste great together!
Check out their new White-Stripes-esque video here -
Some fun animation and hilarious cutouts!

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Wednesday, March 05, 2008

Morcheeba/Joel Trussell Enjoy The Ride Video

From the fellow who brought you the War Photographer video, a significant (but successful) change of pace. Nice music, too!

If you're a Mac person, you can buy the video for $1.99 over at iTunes.

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Friday, January 04, 2008

A Catalogue Of Things I Was Determined Not To Do At My Wedding

Monday, December 24, 2007

The Richter Scales Go Viral

LA TIMES: Bursting Silicon Valley's bubble through song
The Richter Scales have an online hit with a musical video parody.
By Jessica Guynn, Los Angeles Times Staff Writer - December 24, 2007

SAN FRANCISCO -- An offbeat a cappella group composed mostly of computer geeks, the Richter Scales have performed original ditties and pop parodies in relative obscurity for seven years.

That is, until three weeks ago, when they released an online video that mocks the latest Internet frenzy sweeping Silicon Valley. "Here Comes Another Bubble," an original arrangement of Billy Joel's "We Didn't Start the Fire," pokes fun at the "monster rally all around the valley." In staccato bursts of words and images, it lampoons the Web industry's silly buzzwords and business names, pizza-and-beer-fueled engineers, male-dominated launch parties, billion-dollar valuations and mass-scale ego trips.

The musical romp opens with Facebook Inc. investor and board member Peter Thiel declaring, with a straight face, "There's absolutely no bubble in technology." Its final lines, "And when we are gone/This will still go on and on and on and on and on and on and on" are interrupted by a loud popping sound.

The clever commentary on the cult of the Silicon Valley start-up was an instant hit, passed along via e-mail and blogged by venture capitalists, entrepreneurs, coders and marketers. It climbed the charts to become YouTube's top-rated video in its first week with more than 1 million views.

"It's about the gold-rush spirit of thousands of entrepreneurs who want to try their hand at being the next Larry Page or Sergey Brin," said Matt Hempey, the 33-year-old PayPal Inc. product manager who wrote the lyrics and arranged the song.

Even those lampooned got a kick out of it. Technology blogger Robert Scoble said he laughed so hard that he sprayed Diet Coke out of his nose. TechCrunch founder Michael Arrington called it an honor to have his cigar-puffing mug gracing the video's display image.

Not everyone was amused. The video was yanked from the Web after Bay Area photographer Lane Hartwell complained that one of her images was used without credit, sparking a spirited online debate about fair use of copyrighted material. The Richter Scales last week cut a version without her image and listed credits for images they used.

That didn't appease Hartwell, nor some of the other photographers whose images briefly appear in the video. But so far the new version remains on YouTube and www.richterscales.com.

Hempey, who solos on "Here Comes Another Bubble," said the half-baked business plans, copycat companies and flowing venture capital dollars inspired him to set music to the debate that has flared in the industry: Are we in another high-tech bubble?

He says he sees so many people trying to spin fortunes on broadband and a prayer that it's deja vu for Silicon Valley.

The 15 members of the Richter Scales belong to a generation shaped by the Internet bust. Seven work for start-ups, four more are at technology companies such as Apple Inc. and Google Inc.

Curtis Chen, a 34-year-old bass singer and Web applications engineer at Google, said it didn't take long for his co-workers to become fans of the video.

"They really identified with it," he said. "There are a fair number of people here who worked at start-ups that failed, myself included. They are familiar with what happened the last time around and they can see it happening again, as the video says."

It was in 2000, during the Internet crash, that the Richter Scales banded together, a group of guys looking to stretch their vocal chords and rekindle the camaraderie of collegiate a cappella. They practiced Thursday nights in the empty offices of one member's start-up, located in a seedy San Francisco neighborhood next door to a strip club whose motto was "Feel the beauty, touch the magic."

The group's experimental, self-directed vibe appealed to its members' entrepreneurial natures.

A cappella means "in the style of the church" in Italian and is sung without the accompaniment of instruments. But nothing is sacred where the Richter Scales are concerned. They send up Christmas music and Gregorian chants alike with satire and slapstick, performing every six weeks, with two main shows a year. Ranging in age from 25 to 40, the guys bond at weekend retreats, spending as much time talking about their lives as they do writing songs.

They first put their voices to video this summer with a spoof of the sub-prime lending collapse, "Fine Line: Sub-Prime Decline," which was viewed more than 39,000 times and was mentioned on a handful of blogs. But the viral success of "Here Comes Another Bubble" surprised them.

Heretofore their highlights were singing the national anthem at a San Francisco Giants game, serenading guests at mayoral fundraisers and their own weddings and belting out a few tunes on street corners or in restaurants. (Their second gig was a lively rendition of "I Left My Heart in San Francisco" in the back of a Japanese tourist bus.)

"We perform at all sorts of kooky things where people are not listening to us," said James Currier, a 40-year-old San Francisco entrepreneur who co-founded the Richter Scales.

But about 200 people recently packed a rented San Francisco church to listen to the group's annual holiday medley. The Richter Scales, wearing black shirts, blue jeans and Santa hats, joked they were thrilled to see so many "unique visitors" show up for their "user-generated content."

They performed geek-friendly songs including Brian Rosen's ode to spam "I Got Mail" ("Now I've got new hair, a new physique/I lost twelve pounds in just one week/Yeah I got mail and I got it made"), and Jason Hunter's digital ballad "E-mail Me Your Love" ("Nothing turns me on like a well-placed emoticon"). Rosen, 36, is a senior software engineer at Pixar Animation Studios and Hunter, 28, is a senior content manager at EBay Inc.

"Seeing as we are a bunch of tech guys, we write what we know," said Rosen, the Richter Scales' musical director.

Their first live performance of "Here Comes Another Bubble" brought down the house.

Still, like any bubble-era start-up worth its weight in venture capital funding, the Richter Scales lost money on the gig, as they have on every one since inception.

The much-aired bubble video hasn't exactly lined their pockets either. They offer it free online, and they've sold only eight of their "We Hate A Cappella" CDs as a result of the publicity -- about one for every 125,000 viewers. That means 3.5 million people will have to view the video before they recoup the $355 it cost to make it.But they say they were never in it for the fame or fortune.

"I've really enjoyed making the valley laugh about something I am intimately familiar with," said Hempey, who survived a start-up failure or two. "It was a great idea at the right time."

jessica.guynn@latimes.com

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Here's hoping that the Scales' online bubble isn't a fluke. Go Brian!

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Monday, December 10, 2007

Who's Laughing Now?

NEW YORK TIMES: Homemade YouTube Video Lands Singer in a Web Ad
By SARA IVRY - Published: December 10, 2007

If, as the song goes, video killed the radio star, then homemade YouTube heroes like Tay Zonday have put a hit out on traditional advertising.

In April, Mr. Zonday became an Internet phenomenon after he posted a no-frills video for the song “Chocolate Rain” on YouTube featuring his earnest delivery and his deep voice, which he likens to that of Paul Robeson and Barry White.

Two weeks ago, Mr. Zonday, a 25-year-old graduate student in American studies at the University of Minnesota whose real name is Adam Bahner, posted a follow-up called “Cherry Chocolate Rain.” But in this case, the flashier video was an ad. With a little help from the rapper Mista Johnson, Mr. Zonday extols the virtues of Cherry Chocolate Diet Dr Pepper, a soft drink that will be available nationally from January through April. (Since November, it has had limited marketing in four states.)

Soft drink companies have often based ad campaigns around pop singers, but they are usually mainstream acts like Michael Jackson or Britney Spears, not an online curiosity like Mr. Zonday, who does not have a record contract.

“We’re doing this to try to do something fun and different and connect with consumers who might not see more traditional media,” said Jaxie Alt, the director for marketing at Dr Pepper, which worked with True Entertainment, a production company, in August to approach Mr. Zonday about reworking “Chocolate Rain.” Neither Mr. Zonday nor Dr Pepper would disclose how much Mr. Zonday received for the "Cherry Chocolate Rain" video.

In the months since it has been up, the video for “Chocolate Rain” has had roughly 12 million hits. “I probably posted it like millions of other people upload themselves singing or doing ordinary things in their lives, and I think that’s very much part of our time, part of our culture,” said Mr. Zonday. “It’s not something one gives a whole lot of more thought to than sending an e-mail or making a phone call,” added Mr. Zonday, who has also landed a television commercial for Comedy Central.

The newer video, for “Cherry Chocolate Rain,” has more than one million hits so far. The newer song has the same melody as the original but different lyrics. The viral approach “was very, very deliberate from a marketing standpoint,” said Shari Solomon Cedar, True Entertainment’s vice president for programming. “Our task was to get something in front of a tech savvy, younger audience, to break through and bring awareness that way. That’s what we achieved.”

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We're encouraged to think that there was a fat payoff at the end of the chocolate rainbow, but I wonder. Since experienced screenwriters are struggling to get their fair share of internet revenue, I hope Mr. Zonday ran out and got an agent and/or an entertainment lawyer as soon as he got the call. I doubt I would have at his age, but I imagine one of the biggest reasons for trotting out YouTube posters is that it's a lot easier and cheaper to 'negotiate' with a grad student than a established recording artist. If the experiment works, I would imagine the gap between budget and revenue is huge.

If he did cut a good deal, more power to him! Student loans aren't getting any cheaper.

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Wednesday, November 07, 2007

Help! Comes to DVD - Widescreen At Last!

Yes, you can finally get Richard Lester's Help! without having to watch it cropped, or needing to own a laserdisc player. The title came out yesterday as a two-disc set, garnished with interviews and documentaries. Sadly, there's no commentary, but it's widescreen, and I'll bet the transfer is a big improvement from the last release! That's exciting, because I think it's a really sharp-looking movie.

I agree with most folks that A Hard Day's Night is a lot better, but Help! is still a lot of fun, even if the Beatles were starting to lose interest in the whole movie-making thing at the time. Directing four guys frequently stoned on pot can't be fun (not to mention having to come up with another story), but I think it turned out pretty well! You can pick it up at Amazon.com for $16.95 + shipping.

PS - After seeing it for the first time, I always wanted to live in the four-house-wide flat that the guys live in at the beginning. Sunken floors are super-cool!

UPDATE: There's a great breakdown of the differences between this DVD release and the previous one at whatgoeson.com. Thanks to Bob Scott for the tip!

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Wednesday, January 10, 2007

Travel Is Dangerous Video

Here's a nice Mogwai piece, produced by Hornet Inc. While the design owes a debt to Edward Gorey, it still looks great, and the animation skillfully uses that too-smooth cut-out feeling (that's usually a detriment in 2-D computer work) to its advantage.

Thanks to the i like toys blog for the link!

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