Toy OTD: Schmid Bros. Snoopy Music Box (1968)
This is a very special childhood toy with a lot of history.When I was a kid, there was a drug store in Vermont called Campbell's Pharmacy - it was where I bought a lot of my comic books, and they also sold figurines, music boxes, and other gift items. Snoopy was prominently displayed in the main window, and being the huge Peanuts fan that I was, I immediately fell in love with it. I stopped to look at it every time we went by the shop. Or at least I did until it disappeared one day. I was heartbroken.
Of course, my parents had bought it for me, and it became one of my favorite possessions. I played it constantly, even though I had no idea what the song Over There was really about. I even took it into the bathroom with me at bath time, until one day it fell off the back of the toilet, landing on the floor. The fall rendered it silent.
I was very upset, but Dad patiently opened the doghouse up and repaired it. As an explanation for the damage, he painted bullet holes on the side, simulating an enemy attack! And so I've kept it to this very day. I've discarded and 'upgraded' many of my childhood playthings, but this one simply has too much love inside of it.
Of course, I think this music box is wonderful - the design is crude, even primitive, but that's part of its simple charm. In a way, it's just as elemental as the comic itself. An astronaut version that plays Fly Me To The Moon was also made at the time.
These music boxes weren't made in enormous quantities, so naturally they're sought-after collectibles today. There's one up for auction on eBay right now starting at $9.99 + shipping, but I'd be prepared to pay $100 or more for it. Good luck!
Labels: 60s toy, 70s toy, character toy, charles schulz, flying ace, licensed toy, merchandise, merchandising, music box, nostalgia, schmid, schmid bros, snoopy, toy of the day, toy OTD



